DTC · Homeware
Aera Studio
A quiet, editorial brand system for a homeware label — identity, Shopify storefront and launch campaign.
Brand · Website · Launch
Selected Work
A quiet body of work.
A cross-section of recent projects — branding, websites and growth programmes for modern digital brands. Full case studies available on request.
Finance · B2B
Northline Capital
A confident, restrained identity and website for a specialist private credit firm targeting institutional LPs.
Brand · Website
SaaS · AI
Fold AI
Positioning, identity and Series-A website for a workflow-AI startup — built alongside the founding team.
Brand · Website · Deck
Hospitality · Restaurant
Maison Vera
Full identity system for a neighbourhood restaurant — from menus and receipts through to exterior signage.
Brand · Print · Signage
Health · Consumer
Orbit Health
Brand refresh, new Shopify site and growth programme for a fast-growing consumer health brand.
Brand · Website · Marketing
Professional Services · Law
Halden & Co.
A credible, considered website for a boutique commercial law firm — architecture, copy and design.
Website · Copy
Construction · B2B
Brickworth Construction
A confident brand refresh and website for a mid-market construction company — case studies, capabilities and careers, built for procurement teams and prospective hires alike.
Brand · Website · Photography
Ecommerce · Food & Drink
Sable & Rye
Identity, packaging direction and a Shopify storefront for an artisan pantry brand — editorial product pages, subscription flow and a launch campaign that sold through the first drop.
Brand · Shopify · Launch