Logoectomy
/ˌləʊ.ɡəʊˈek.tə.mi/nounAdded 20 Jan 2026 / StudioDG
The surgical removal of everything interesting from a logo until only a geometric sans-serif wordmark remains.
Example / /
“Three months of research, one logoectomy, and now they look like a mid-tier bank.”
See also
BlandingSans-SamenessGrief
Related words
Contact / /