Video that gets watched.

Planning and buying across streaming TV, YouTube and online video. Big-screen brand building with digital-grade targeting and measurement.

TV & Video Advertising //TV & Video Advertising //TV & Video Advertising //TV & Video Advertising //TV & Video Advertising //TV & Video Advertising //

The Approach

“We plan video against reach curves and audience data rather than gut feel, then buy across streaming platforms, broadcaster on-demand and YouTube with frequency capped so the same household is not hit twenty times a week.”

Creative is cut for the placement: hooks in the first three seconds for skippable formats, full narrative for big-screen viewing, and clear branding throughout. Measurement combines brand lift with incrementality on site traffic and sales.

  • 01Streaming & On-Demand TV
  • 02YouTube & Online Video
  • 03Audience Planning
  • 04Creative Formats
  • 05Frequency Control
  • 06Brand Lift & Incrementality

More Media.

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Related work

Services / Sectors / UK

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London & Oxford

Cambridge & Manchester

StudioDG / Across the UK

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