Gen Z Fashion & Streetwear Brand

StudioDG (Studio Digital Group) - young models in streetwear walking down an urban street

312% increase in online revenue driven by a Gen Z-first social and affiliate strategy

The Brief

Paid Social
PPC
Organic
Email Marketing
Fashion
E-commerce

Our client is a fast-growing streetwear and fashion brand targeting a Gen Z audience. The brand needed an acquisition strategy built around the platforms and creators its audience actually trusted, not a generic retail playbook.

What we set out to do in the beginning.

01
Build Cultural Relevance
Establish the brand's voice across TikTok and Instagram.
02
Scale Paid Efficiently
Bring PPC and Paid Social in to accelerate proven organic content.
03
Turn Followers into Repeat Customers
Build affiliate and influencer channels that converted, not just reached.

Strategy

We built a content-led social strategy centred on TikTok and Instagram, working with a roster of micro and mid-tier influencers to create authentic UGC rather than polished brand ads. Top-performing organic content was then fed into Paid Social and PPC campaigns, letting proven creative drive paid acquisition instead of guessing at ad concepts from scratch.

An affiliate scheme incentivised creators and repeat customers to keep driving referral sales, while retargeting campaigns across Google and Meta brought back browsers who hadn't converted first time.

StudioDG (Studio Digital Group) - young models in streetwear walking down an urban street - strategy in delivery

In Practice

312% increase in online revenue driven by a Gen Z-first social and affiliate strategy

Our Results

312%
Online revenue increase
6.4%
Google Ads CTR, up from 1.8%
5.2x
Return on ad spend on Meta
#2
Affiliate as acquisition channel

Outcome

Letting organic performance guide paid spend, rather than the other way round, gave this brand an acquisition engine that felt native to its audience and converted well beyond typical fashion retail benchmarks.

Campaign Highlights