Beauty E-commerce Brand

StudioDG (Studio Digital Group) - unbranded skincare bottles and jars arranged on a minimal plinth

Full-funnel launch strategy across Shopify, TikTok Shop and affiliate marketing

The Brief

Web Design & Development
SEO
Paid Social
Organic
Health & Beauty
E-commerce

Our client is a beauty e-commerce brand needing a fully integrated launch strategy, from the website and warehouse connection through to social commerce and affiliate acquisition.

What we set out to do in the beginning.

01
Build a Seamless Platform
Connect Shopify directly to warehouse and distribution.
02
Establish Social Commerce
Launch and grow presence on TikTok Shop.
03
Build Sustainable Acquisition
Combine affiliate marketing with organic UGC content.

Strategy

We built a Shopify website directly linked to warehouse and distribution systems, then layered in SEO to build organic visibility for the brand's core product lines. A TikTok and Instagram content strategy was built around UGC, supporting both organic reach and a dedicated TikTok Shop presence.

An affiliate marketing programme ran alongside paid ads to widen acquisition beyond a single channel, giving the brand multiple, complementary routes to new customers.

StudioDG (Studio Digital Group) - unbranded skincare bottles and jars arranged on a minimal plinth - strategy in delivery

In Practice

Full-funnel launch strategy across Shopify, TikTok Shop and affiliate marketing

Our Results

Shopify
Integrated with warehouse and distribution
TikTok Shop
Social commerce established
Affiliate
Programme launched alongside paid
Multi-channel
Acquisition de-risked

Outcome

Connecting the operational side of the business to the marketing strategy from day one meant this brand could scale demand without outgrowing its own fulfilment, a common failure point for fast-growing beauty brands.

Campaign Highlights