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Beauty E-commerce Brand

StudioDG (Studio Digital Group) - unbranded skincare bottles and jars arranged on a minimal plinth

Full-funnel launch strategy across Shopify, TikTok Shop and affiliate marketing

The Brief

  • Web Design & Development
  • SEO
  • Paid Social
  • Organic
  • Health & Beauty
  • E-commerce

Our client is a beauty e-commerce brand needing a fully integrated launch strategy, from the website and warehouse connection through to social commerce and affiliate acquisition.

What we set out to do in the beginning.

  • 01

    Build a Seamless Platform

    Connect Shopify directly to warehouse and distribution.

  • 02

    Establish Social Commerce

    Launch and grow presence on TikTok Shop.

  • 03

    Build Sustainable Acquisition

    Combine affiliate marketing with organic UGC content.

Strategy

We built a Shopify website directly linked to warehouse and distribution systems, then layered in SEO to build organic visibility for the brand's core product lines. A TikTok and Instagram content strategy was built around UGC, supporting both organic reach and a dedicated TikTok Shop presence.

An affiliate marketing programme ran alongside paid ads to widen acquisition beyond a single channel, giving the brand multiple, complementary routes to new customers.

StudioDG (Studio Digital Group) - unbranded skincare bottles and jars arranged on a minimal plinth - strategy in delivery

In Practice

Full-funnel launch strategy across Shopify, TikTok Shop and affiliate marketing

Our Results

  • Shopify

    Integrated with warehouse and distribution

  • TikTok Shop

    Social commerce established

  • Affiliate

    Programme launched alongside paid

  • Multi-channel

    Acquisition de-risked

Outcome

Connecting the operational side of the business to the marketing strategy from day one meant this brand could scale demand without outgrowing its own fulfilment, a common failure point for fast-growing beauty brands.

Campaign Highlights

  • Shopify platform fully integrated with warehouse and distribution
  • TikTok Shop presence established and growing
  • Affiliate programme launched alongside organic UGC strategy
  • Multi-channel acquisition reducing reliance on any single platform

Looking to achieve results like this? Get in touch.

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