Neurodivergence Support App

StudioDG (Studio Digital Group) - person using a support app on a smartphone in a calm interior

Full-funnel digital strategy built for a growing neurodivergence support app

The Brief

Paid Social
SEO
Web Design & Development
Organic
Health & Beauty
Software/Tech

Our client is a growing app supporting the neurodivergent community. We were brought in to build out their social media strategy, affiliate scheme, website optimisation and reporting infrastructure as the app scaled its user base.

What we set out to do in the beginning.

01
Grow Organic Reach
Build a social media strategy that resonated with the target community.
02
Build an Affiliate Channel
Create a new acquisition route beyond paid and organic.
03
Improve Visibility for the AI Era
Optimise for traditional SEO alongside AEO and GEO.

Strategy

We developed a social media strategy tailored to the neurodivergent community, alongside an affiliate scheme to widen acquisition beyond direct channels. Website optimisation work focused on both conversion and discoverability, with SEO work extended into Answer Engine Optimisation and Generative Engine Optimisation so the app would surface within AI-powered search tools, not just traditional results.

We also built a live reporting dashboard in Looker Studio, giving the client clear, ongoing visibility of performance across every channel without needing to request manual reports.

StudioDG (Studio Digital Group) - person using a support app on a smartphone in a calm interior - strategy in delivery

In Practice

Full-funnel digital strategy built for a growing neurodivergence support app

Our Results

3
Search layers optimised: SEO, AEO, GEO
Live
Looker Studio reporting dashboard
New
Affiliate acquisition channel
Always-on
Organic social programme

Outcome

Building acquisition and reporting infrastructure at the same time gave this app both a growing user base and full transparency over how it was being achieved, a foundation for continued scale.

Campaign Highlights