AI Coaching Software Platform

StudioDG (Studio Digital Group) - one to one coaching session taking place over a video call

Brand and lead generation system built from the ground up for an AI coaching platform

The Brief

Web Design & Development
Paid Social
Organic
B2B
Software/Tech

Our client offers 1-on-1 AI-powered coaching sessions through a software platform. We were brought in pre-launch to build the brand, the website and the systems needed to generate consistent leads.

What we set out to do in the beginning.

01
Establish the Brand
Build an identity and positioning for a genuinely new category of product.
02
Launch a Converting Website
Design a site that could explain and sell an unfamiliar concept clearly.
03
Build a Growth System
Put lead generation infrastructure in place from day one.

Strategy

We developed the brand identity and built the website from scratch, designing it around clearly explaining the product to an audience unfamiliar with AI-powered coaching.

Alongside this, we built a social media strategy to build early awareness and trust, and put lead generation infrastructure in place so the business had a repeatable system for growth rather than one-off campaigns.

StudioDG (Studio Digital Group) - one to one coaching session taking place over a video call - strategy in delivery

In Practice

Brand and lead generation system built from the ground up for an AI coaching platform

Our Results

Pre-launch
Brand and website delivered
Day one
Lead generation system live
New category
Positioning built from scratch
Scalable
Foundation for ongoing growth

Outcome

Building the brand and the growth system together, rather than bolting marketing on after launch, gave this AI coaching platform a coherent identity and a working acquisition engine from day one.

Campaign Highlights