Specialist Technology & Digital Recruitment Firm

StudioDG (Studio Digital Group) - recruitment consultants meeting clients in a modern office

Integrated CRM and lead generation strategy built for a specialist B2B recruitment division

The Brief

Web Design & Development
Email Marketing
B2B
Paid Social
Recruitment
Software/Tech

Our client is a specialist technology recruitment division operating in a competitive B2B market. We led marketing and business development initiatives to build brand awareness, client acquisition and digital engagement, working closely with senior leadership and recruitment consultants throughout.

What we set out to do in the beginning.

01
Strengthen the Digital Presence
Rebuild the website and customer journey to reflect a specialist brand.
02
Generate Qualified Leads
Build nurture campaigns that produced genuine opportunities for the recruitment team.
03
Professionalise Marketing Operations
Implement CRM and automation to support scale.

Strategy

We designed and launched a new website to strengthen the digital presence and improve the customer journey, then built targeted email marketing campaigns to generate and nurture qualified leads.

We produced high-value marketing assets, including brochures, eBooks and thought leadership content, to support lead generation, and implemented HubSpot CRM to bring structure to marketing automation, reporting and lead management. Throughout, we worked closely with recruitment consultants to market specialist roles and attract high-calibre candidates through digital channels, and partnered with senior leadership to identify new commercial opportunities.

StudioDG (Studio Digital Group) - recruitment consultants meeting clients in a modern office - strategy in delivery

In Practice

Integrated CRM and lead generation strategy built for a specialist B2B recruitment division

Our Results

CRM
HubSpot implemented end to end
Nurture
Qualified lead pipeline built
Content
Thought leadership suite produced
New site
Digital presence rebuilt

Outcome

By pairing a stronger digital presence with proper marketing infrastructure, this specialist recruitment business gained a repeatable, trackable way to generate opportunities in a market where relationships and credibility matter most.

Campaign Highlights