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Rebrandwagon

/ˌriːˈbrand.waɡ.ən/nounAdded 1 Aug 2026 / StudioDG

The vehicle a company boards the moment a competitor changes its logo, usually driven by fear and parked at beige.

Example / /

Their rival went lowercase, so they climbed straight onto the rebrandwagon.

See also

PanicLogoBeige

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