Sans-Sameness
/sɒn(z) ˈseɪm.nəs/nounAdded 1 Mar 2026 / StudioDG
The condition affecting brands that all switched to the same geometric sans-serif in the same eighteen months.
Example / /
“We diagnosed acute sans-sameness across the entire category.”
See also
KerningCategoryTwins
Related words
Contact / /