Touchpoint

/ˈtʌtʃ.pɔɪnt/nounAdded 2 Jul 2026 / StudioDG

Any moment a human accidentally encounters a brand, now formalised into a diagram with forty-one arrows.

Example / /

“The receipt is a touchpoint. The receipt is always a touchpoint.”

See also

DiagramArrowsReceipt

Related words

Funnelvision Strategy Cosplay

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