Google Ads, run tightly.

Search, Shopping and Performance Max accounts structured for control. Margin-aware bidding, disciplined negatives and landing pages aligned to intent.

Google Ads //Google Ads //Google Ads //Google Ads //Google Ads //Google Ads //

The Approach

“Accounts are rebuilt around commercial themes with clean naming, sculpted match types and negative libraries at every level. PMax asset groups are split by product margin band, not lumped into one feed.”

We instrument enhanced conversions, offline conversion imports and server-side tagging where relevant so Smart Bidding actually optimises to profit, not to whatever the pixel last fired.