Paid ads for beauty brands, priced on lifetime value.

PPC management fees with Studio Digital Group depend on ad spend level and how many channels you're running, quoted as a fixed monthly fee rather than a percentage that penalises growth. We agree scope and cost after reviewing your current spend and margins.

Early signal usually appears within the first few weeks as Studio Digital Group tests creative and audiences, but reliable first order profitability targets take longer to hit as the account learns. We report progress regularly so you can see what's working, not just wait for a final number.

Studio Digital Group runs Google Ads, Meta advertising and TikTok Ads for beauty brands, alongside creative testing, feed management and LTV modelling. Channel mix depends on where your customers actually discover and research products rather than a one size fits all setup.

We segment audiences by routine and skin concern rather than blunt age and gender demographics. Studio Digital Group builds this into campaign structure from the start, because beauty customers respond to relevance, not broad targeting aimed at the whole category.

LTV modelling estimates a customer's lifetime value so campaigns can be priced around repeat purchase, not just the first sale. Studio Digital Group uses this because beauty margins are tight on a single order and profitability usually comes from the second and third purchase.

Most agencies chase vanity ROAS on broad terms, competing directly with beauty conglomerates who can outspend everyone. Studio Digital Group builds around first order profitability and repeat purchase economics instead, which is a more realistic path for brands without a giant budget.

It can be, if campaigns are priced against lifetime value rather than a single sale. Studio Digital Group structures beauty PPC around exactly this constraint, testing creative and audiences to find profitable acquisition rather than assuming broad, expensive terms are the only option.

Both are handled in house. Studio Digital Group tests multiple creative directions against your audiences and iterates based on performance data, rather than running media buying alone against static, ageing ad creative. This matters most in beauty, where a tired image or hook can quietly stall an otherwise well targeted campaign for weeks.

No. Studio Digital Group runs PPC for indie skincare and beauty brands as well as larger houses, scoping spend and channel mix to what's sustainable at your stage. The strategy of pricing around lifetime value applies whether you're spending a little or a lot.

Reach out through the contact form or email hello@studiodigitalgroup.co.uk with your current spend, channels and margin targets. Studio Digital Group will review your account history and product economics, then propose a channel mix, targeting approach and fixed monthly management fee before any campaign work begins.