PPC - Health, Wellness & Fitness
Fitness ads measured in members, not clicks.
We run Google Ads and paid social for gyms, studios, clinics and wellness brands, targeted tightly to the catchment that can actually attend.
The Approach
“A gym has a radius. Spending outside it is a donation, and most accounts do it every single day.”
We build catchment level targeting, trial and intro offer funnels, lead tracking through to joined member, and creative that shows the room rather than stock athletes.
- 01Google Ads
- 02Meta Advertising
- 03Catchment Targeting
- 04Trial Offer Funnels
- 05Lead Tracking
- 06Reporting
Health & Fitness PPC FAQs
(10) questionsSpend should match your catchment size and trial offer value, so Studio Digital Group agrees a budget and management fee after reviewing your local market rather than quoting a blind number. A single site studio and a large gym chain need very different spend levels.
Trial and intro offer funnels can generate leads within days of launch, though Studio Digital Group typically needs a few weeks to tighten catchment targeting and see which offers actually convert to joined members rather than just enquiries.
Studio Digital Group's service covers Google Ads and Meta advertising, catchment targeting, trial offer funnels, lead tracking through to joined member and clear reporting. Every part is built to connect ad spend to actual memberships, not just enquiries or clicks.
A gym only serves people within a realistic travel radius, so any spend reaching outside that area is wasted. Studio Digital Group builds catchment level targeting into every campaign, because most accounts spend outside a workable radius every single day.
Many agencies use stock athlete imagery and report on clicks. Studio Digital Group builds creative that shows your actual room and members, tracks leads through to joined member rather than stopping at the enquiry, and targets strictly by catchment.
It suits both. Studio Digital Group scopes catchment targeting and trial funnels to match a single studio's realistic capacity, so a small independent gym is not competing on the same budget assumptions as a national chain with multiple sites.
That usually means leads weren't tracked past the enquiry stage. Studio Digital Group tracks leads all the way through to joined member, so underperforming offers and channels get identified and fixed rather than repeated, which is where most fitness ad spend gets wasted.
PPC suits gyms, studios and clinics with capacity for new members now and a trial or intro offer worth promoting to a local audience. Studio Digital Group recommends it especially where organic reach alone isn't filling class timetables fast enough on its own.
Not as well. If the landing page and booking flow are clunky, ad spend gets wasted on drop offs. Studio Digital Group builds landing pages matched to each offer and often pairs PPC with website work to keep the signup path smooth.
Share your current location, catchment area and any existing trial offer through the contact form, or email hello@studiodigitalgroup.co.uk. Studio Digital Group will propose a targeting approach, budget and clear reporting structure before launching any campaign for your gym.
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