Bar & Restaurant Group

StudioDG (Studio Digital Group) - bartender preparing a cocktail in an atmospheric bar interior

Full digital relaunch driving bookings and footfall for a hospitality brand

The Brief

Web Design & Development
SEO
Paid Social
Organic
Hospitality

Our client operates a bar and restaurant brand looking to modernise its digital presence and drive more direct bookings and event enquiries, rather than relying on footfall and third-party listings alone.

What we set out to do in the beginning.

01
Modernise the Digital Presence
Deliver a new website with professional photography and a clear brochure of the offering.
02
Drive Event & Booking Enquiries
Build out Eventbrite integration and event visibility.
03
Grow Social Reach
Build consistent activity across TikTok, Facebook and Instagram.

Strategy

We delivered a new website built around professional photography and a clear digital brochure of the venue's offering, with SEO work to improve local search visibility for food, drink and events searches. Eventbrite integration was added to streamline event promotion and bookings.

Social media management across TikTok, Facebook and Instagram kept the brand consistently visible, mixing venue content, event promotion and behind-the-scenes material to build a following that converted into bookings.

StudioDG (Studio Digital Group) - bartender preparing a cocktail in an atmospheric bar interior - strategy in delivery

In Practice

Full digital relaunch driving bookings and footfall for a hospitality brand

Our Results

New site
Website and digital brochure launched
Local SEO
Visibility improved on key terms
Eventbrite
Bookings and events integrated
3
Social channels managed consistently

Outcome

A stronger digital front door, paired with consistent social activity, gave this hospitality brand a direct channel to drive bookings and event enquiries without depending solely on passing footfall.

Campaign Highlights