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PPC - Construction & Trades

Construction ads that bring jobs, not tyre kickers.

We run Google Ads and local campaigns for construction firms and trades, measured on qualified jobs won rather than clicks.

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The Approach

Trade accounts leak money on broad terms, the wrong postcodes and calls nobody tracks. The budget is rarely the problem.

We build tight geo and service targeting, negative keyword discipline, call tracking on every enquiry, and landing pages matched to each service.

  • 01Google Ads
  • 02Local Service Ads
  • 03Call Tracking
  • 04Landing Pages
  • 05Negative Keywords
  • 06Lead Reporting

Construction & Trades PPC FAQs

(10) questions
  • Budget depends on how competitive your postcodes and services are, and Studio Digital Group agrees ad spend and management fee separately after reviewing your market. There is no fixed number quoted blind, because a rural roofer and a city contractor face very different costs per click.

  • Campaigns can generate calls within days of launch, though Studio Digital Group typically needs a few weeks of data to tighten targeting and cut waste. Meaningful, consistent lead flow at a sustainable cost usually settles in over the first month or two.

  • Studio Digital Group's PPC management covers Google Ads and Local Service Ads setup, call tracking on every enquiry, landing pages matched to each service, ongoing negative keyword management and clear lead reporting. Everything is built to show which jobs actually came from the ad spend.

  • Most trade enquiries come by phone, not a form, so without call tracking you cannot see which ads actually produced work. Studio Digital Group tracks every call back to the campaign and keyword, so budget goes toward what is proven to generate real jobs.

  • Many agencies report on clicks and impressions and call it success. Studio Digital Group measures campaigns on qualified jobs won, with tight geo and service targeting and strict negative keyword discipline, because a trade budget leaking to the wrong postcode helps nobody.

  • Yes. A tightly targeted local campaign can suit a small trades business as well as a large contractor, provided the budget matches realistic job values. Studio Digital Group scopes campaigns around what you can actually deliver, not an arbitrary spend target.

  • That usually points to loose targeting or no call tracking, both common in poorly managed trade accounts. Studio Digital Group fixes this with tight geo and service targeting, ongoing negative keyword cleanup and landing pages built for the specific job, cutting down wasted clicks.

  • PPC suits construction firms and trades wanting predictable, measurable lead flow now rather than the slower build of organic reach. Studio Digital Group recommends it particularly where a business has capacity for new jobs and needs enquiries filling the pipeline quickly.

  • No, PPC sends traffic but a weak site or slow form still loses the enquiry. Studio Digital Group builds landing pages matched to each ad and service, and often pairs PPC with website work, so the click actually converts into a tracked, qualified lead.

  • Use the contact form to share your current areas, services and past ad performance, or email hello@studiodigitalgroup.co.uk. Studio Digital Group will review your market and set out a proposed budget, targeting approach and call tracking setup before any campaign goes live.

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