PPC - Ecommerce
Ecommerce PPC built on profit, not screenshots.
We manage Google Shopping, Performance Max, Meta and TikTok for ecommerce brands that need contribution margin, not a flattering dashboard.
The Approach
“Most ecommerce accounts are held back by the product feed, not the bidding. Fix the feed and half the problem disappears.”
We rebuild feeds, structure campaigns by margin tier, test creative on a fixed weekly rhythm and report against blended profitability across every channel.
- 01Google Shopping
- 02Performance Max
- 03Feed Optimisation
- 04Meta Advertising
- 05Creative Testing
- 06Profit Reporting
Ecommerce PPC FAQs
(10) questionsFees are scoped against ad spend, channel mix and feed complexity across Google Shopping, Performance Max, Meta and TikTok. StudioDG proposes pricing after reviewing your current accounts and product feed, so cost reflects the actual management workload rather than a flat retainer.
Feed fixes and campaign restructuring usually show measurable change within the first month, with fuller profitability gains building over one to two quarters as creative testing and margin-tier structures mature. StudioDG reports progress from the first weeks rather than asking for blind patience.
Work covers Google Shopping and Performance Max management, product feed optimisation, Meta advertising and a fixed weekly creative testing rhythm. StudioDG restructures campaigns by margin tier so budget follows contribution profit rather than raw revenue or click volume.
Most underperforming ecommerce accounts are held back by feed quality, not bidding strategy. StudioDG rebuilds feeds first because fixing titles, attributes and categorisation often solves more of the problem than any amount of bid or budget adjustment could.
StudioDG reports against blended profitability and contribution margin, not a dashboard of clicks and impressions. Campaigns are structured by margin tier from the start, so budget decisions are made on what actually makes money rather than which channel looks busiest.
It suits ecommerce brands with an established product catalogue who need spend judged on contribution margin, not vanity metrics. StudioDG works well for brands frustrated by agencies that report ROAS without connecting it to what the business actually keeps.
Often the feed and structure are the gap, not effort. StudioDG frequently finds meaningful margin left on the table in self-managed Shopping accounts through feed optimisation and margin-tier campaign structure that in-house teams rarely have time to build properly.
ROAS alone can hide unprofitable growth if it ignores margin and true costs. StudioDG reports against contribution profit across channels, because a campaign can show a strong ROAS and still be losing money once real product and fulfilment costs are counted.
Yes, StudioDG manages Google Shopping, Performance Max, Meta and TikTok together so creative testing and budget decisions are made across the full paid media mix, rather than optimising one channel in isolation while the others run unmanaged. This also lets budget shift toward whichever channel is currently producing the most profitable orders.
Use the contact form to share account access details, current spend and your product feed, or email hello@studiodigitalgroup.co.uk. StudioDG will audit your feed and account structure across every channel before proposing changes, so you see the full diagnosis and a fixed monthly fee before any commitment is made.
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