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Social Media - Ecommerce

Ecommerce social that feeds the ad account.

We run organic social for ecommerce brands as a content engine, producing the volume of assets paid media needs to keep scaling.

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The Approach

Organic and paid should not be run by separate teams with separate ideas. The best performing ad this quarter is usually last month’s best organic post.

We produce, publish and measure in one loop, then hand proven winners straight into paid.

  • 01Content Strategy
  • 02Short Form Production
  • 03Community Management
  • 04Organic to Paid
  • 05Creator Content
  • 06Reporting

Ecommerce Social Media FAQs

(10) questions
  • Cost depends on content volume, platforms covered and whether short form production is included. StudioDG scopes social retainers around how much content your paid media team needs monthly, so pricing reflects output rather than a generic posting schedule.

  • StudioDG typically has content flowing into the shared organic-to-paid loop within the first month, with a clearer pattern of top performing posts emerging by month two or three as enough volume has been tested to spot winners worth scaling.

  • Retainers cover content strategy, short form production, community management and creator content, all reported alongside performance data. StudioDG builds this as a single content engine so organic output is high enough to consistently supply the ad account with new creative.

  • Separating them wastes your best material. StudioDG has found the best performing paid ad in a given quarter is often last month's strongest organic post, so producing, publishing and measuring both in one loop means nothing good gets left on the shelf.

  • Most agencies treat organic social as a branding exercise disconnected from performance. StudioDG builds it as a content pipeline that directly feeds paid media, measuring organic posts by whether they're strong enough to become ad creative, not just by engagement.

  • Ecommerce brands running or scaling paid social who feel starved of fresh creative benefit most. StudioDG suits teams who already know creative fatigue is limiting their ad account and want organic content built to solve that, not just to look good on its own.

  • Looking good and feeding an ad account are different goals. StudioDG produces content specifically to be tested and reused in paid media, so even a well run organic feed may not currently be structured to generate the volume of proven creative your ads need.

  • Not when it's built correctly. StudioDG measures organic content by whether it becomes a top performing paid asset, giving it a direct, trackable return rather than treating it as a soft brand-awareness cost with no connection to sales performance.

  • Both. StudioDG combines in-house short form production with creator content, sourcing external voices where they add authenticity that in-house filming can't replicate, then testing everything through the same organic-to-paid loop to see what actually performs. The mix is scoped per brand rather than defaulting to one approach for every account.

  • Share your current channels and paid media goals through the contact form, or email hello@studiodigitalgroup.co.uk. StudioDG will review your existing content before proposing a strategy, so the plan is built around what's already working rather than starting from zero.

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