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B2B Utilities & M&E Contractor

StudioDG (Studio Digital Group) - mechanical and electrical plant room with pipework and cabling

Organic search and web overhaul built to establish a new commercial B2B division

The Brief

  • SEO
  • Web Design & Development
  • B2B
  • Organic
  • Utilities
  • Construction & Trades

Our client is a utilities and mechanical & electrical contracting firm looking to build out its commercial, B2B side of the business and win new corporate contracts, an area with a very different buyer and sales cycle to their existing work.

What we set out to do in the beginning.

  • 01

    Rebuild for a Commercial Audience

    Reposition the website and content for corporate decision-makers.

  • 02

    Win Organic Visibility

    Build search presence for high-value commercial search terms.

  • 03

    Support New Contract Wins

    Create the digital groundwork needed to credibly pitch for larger corporate work.

Strategy

We ran a full SEO audit and rebuilt the site's landing pages around commercial and corporate search terms, moving the tone and content away from residential messaging.

A backlink strategy supported domain authority growth, while the wider site revamp gave the business a more corporate, credible presence to support new business conversations.

StudioDG (Studio Digital Group) - mechanical and electrical plant room with pipework and cabling - strategy in delivery

In Practice

Organic search and web overhaul built to establish a new commercial B2B division

Our Results

  • Full audit

    SEO findings implemented site-wide

  • Commercial

    Landing pages rebuilt for B2B intent

  • Authority

    Backlink profile strengthened

  • New division

    Digital groundwork delivered

Outcome

Repositioning the digital presence around a commercial audience gave this contractor the credibility and visibility needed to compete for corporate contracts, opening up a growth avenue distinct from their existing residential work.

Campaign Highlights

  • New landing pages built targeting commercial and corporate search intent
  • SEO audit findings implemented across the site
  • Backlink profile strengthened to support domain authority
  • Website revamped with a corporate tone to support B2B contract pitches

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London & Oxford

Cambridge & Manchester

StudioDG / Across the UK