B2B Utilities & M&E Contractor

StudioDG (Studio Digital Group) - mechanical and electrical plant room with pipework and cabling

Organic search and web overhaul built to establish a new commercial B2B division

The Brief

SEO
Web Design & Development
B2B
Organic
Utilities
Construction & Trades

Our client is a utilities and mechanical & electrical contracting firm looking to build out its commercial, B2B side of the business and win new corporate contracts, an area with a very different buyer and sales cycle to their existing work.

What we set out to do in the beginning.

01
Rebuild for a Commercial Audience
Reposition the website and content for corporate decision-makers.
02
Win Organic Visibility
Build search presence for high-value commercial search terms.
03
Support New Contract Wins
Create the digital groundwork needed to credibly pitch for larger corporate work.

Strategy

We ran a full SEO audit and rebuilt the site's landing pages around commercial and corporate search terms, moving the tone and content away from residential messaging.

A backlink strategy supported domain authority growth, while the wider site revamp gave the business a more corporate, credible presence to support new business conversations.

StudioDG (Studio Digital Group) - mechanical and electrical plant room with pipework and cabling - strategy in delivery

In Practice

Organic search and web overhaul built to establish a new commercial B2B division

Our Results

Full audit
SEO findings implemented site-wide
Commercial
Landing pages rebuilt for B2B intent
Authority
Backlink profile strengthened
New division
Digital groundwork delivered

Outcome

Repositioning the digital presence around a commercial audience gave this contractor the credibility and visibility needed to compete for corporate contracts, opening up a growth avenue distinct from their existing residential work.

Campaign Highlights