Home Building & Construction Firm

StudioDG (Studio Digital Group) - new build home under construction with timber frame

275% revenue growth and CTR nearly quadrupled on Google Ads

The Brief

PPC
Web Design & Development
SEO
Construction & Trades

Our client is a home building and construction firm looking to scale enquiries and revenue through a stronger digital presence and a properly optimised paid search account.

What we set out to do in the beginning.

01
Fix Underperforming PPC
Rebuild a Google Ads account stuck below a 2% click-through rate.
02
Increase Qualified Enquiries
Build a lead flow the sales team could actually convert.
03
Modernise the Website
Integrate quoting and automation to remove friction from the customer journey.

Strategy

We rebuilt the Google Ads account structure and creative from the ground up, taking click-through rate from under 2% to 7.6% through tighter targeting, stronger ad copy and continuous optimisation.

Alongside this, we delivered a new website integrated directly with the client's quoting system, streamlining the path from enquiry to quote and adding AI/automation to improve efficiency. We also built GEO-optimised FAQs so the site would surface correctly within LLM-based search and AI answer engines, keeping the brand visible as search behaviour evolves.

StudioDG (Studio Digital Group) - new build home under construction with timber frame - strategy in delivery

In Practice

275% revenue growth and CTR nearly quadrupled on Google Ads

Our Results

275%
Revenue growth
7.6%
Google Ads click-through rate
32-40
Qualified enquiries per month
£300k
Annual revenue, up from £80k

Outcome

A focused rebuild of both the paid media account and the website turned a stagnant enquiry pipeline into a predictable, scalable source of revenue, with the business well-positioned for AI-driven search as well as traditional Google results.

Campaign Highlights