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Home Building & Construction Firm

StudioDG (Studio Digital Group) - new build home under construction with timber frame

275% revenue growth and CTR nearly quadrupled on Google Ads

The Brief

  • PPC
  • Web Design & Development
  • SEO
  • Construction & Trades

Our client is a home building and construction firm looking to scale enquiries and revenue through a stronger digital presence and a properly optimised paid search account.

What we set out to do in the beginning.

  • 01

    Fix Underperforming PPC

    Rebuild a Google Ads account stuck below a 2% click-through rate.

  • 02

    Increase Qualified Enquiries

    Build a lead flow the sales team could actually convert.

  • 03

    Modernise the Website

    Integrate quoting and automation to remove friction from the customer journey.

Strategy

We rebuilt the Google Ads account structure and creative from the ground up, taking click-through rate from under 2% to 7.6% through tighter targeting, stronger ad copy and continuous optimisation.

Alongside this, we delivered a new website integrated directly with the client's quoting system, streamlining the path from enquiry to quote and adding AI/automation to improve efficiency. We also built GEO-optimised FAQs so the site would surface correctly within LLM-based search and AI answer engines, keeping the brand visible as search behaviour evolves.

StudioDG (Studio Digital Group) - new build home under construction with timber frame - strategy in delivery

In Practice

275% revenue growth and CTR nearly quadrupled on Google Ads

Our Results

  • 275%

    Revenue growth

  • 7.6%

    Google Ads click-through rate

  • 32-40

    Qualified enquiries per month

  • £300k

    Annual revenue, up from £80k

Outcome

A focused rebuild of both the paid media account and the website turned a stagnant enquiry pipeline into a predictable, scalable source of revenue, with the business well-positioned for AI-driven search as well as traditional Google results.

Campaign Highlights

  • Revenue scaled from under £80,000 to £300,000 per year
  • Click-through rate increased from under 2% to 7.6%
  • 32-40 qualified enquiries generated per month
  • New website launched with direct quoting system integration

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London & Oxford

Cambridge & Manchester

StudioDG / Across the UK