B2C Home Retrofit & Renovation Brand

StudioDG (Studio Digital Group) - home retrofit and renovation work in progress inside a period property

15% improvement in website-to-lead conversion rate through a full customer journey overhaul

The Brief

PPC
Paid Social
SEO
Web Design & Development
Construction & Trades

Our client offers whole-house retrofit and renovation services to homeowners. Online engagement was strong, but too much of it was falling away before converting into leads, with a significant drop-off happening straight from the homepage.

What we set out to do in the beginning.

01
Fix the Homepage Drop-Off
Identify why traffic wasn't progressing past the first page.
02
Improve Lead Conversion
Rebuild the journey from click to enquiry.
03
Scale Qualified Traffic
Bring in the right volume of demand once the journey worked.

Strategy

We revised the customer journey end-to-end, rebuilding landing pages and updating on-site SEO to better match search intent. A CRM and live chat integration was added to the website to capture and respond to interest at the point of highest intent, directly addressing the drop-off issue.

With the journey fixed, we scaled demand through Google PPC and Meta Ads, targeting homeowners actively researching retrofit and renovation projects.

StudioDG (Studio Digital Group) - home retrofit and renovation work in progress inside a period property - strategy in delivery

In Practice

15% improvement in website-to-lead conversion rate through a full customer journey overhaul

Our Results

15%
Website-to-lead conversion uplift
Resolved
Homepage drop-off issue
Intent-led
New landing pages built
CRM + chat
Integrated on site

Outcome

Fixing the conversion journey before scaling paid spend meant every additional pound of ad budget worked harder, turning previously wasted traffic into genuine enquiries.

Campaign Highlights