Nationwide Construction Group (Multi-Company)

StudioDG (Studio Digital Group) - large construction site with tower cranes and scaffolding

Digital strategy delivered across twelve group companies, contributing to a significant increase in annual revenue

The Brief

Web Design & Development
SEO
PPC
Paid Social
B2B
Construction & Trades

Our client is a nationwide construction group operating twelve individual trading companies. We led the digital marketing strategy across the entire group, tasked with strengthening digital performance, improving customer acquisition and modernising the group's online presence across every brand.

What we set out to do in the beginning.

01
Unify Digital Performance
Bring twelve separate businesses up to a consistent, modern standard.
02
Improve Customer Acquisition
Build lead generation infrastructure that worked at group scale.
03
Modernise the Online Presence
Refresh branding, websites and customer journeys across the group.

Strategy

We delivered new websites, refreshed branding and improved customer journeys across the twelve businesses, then implemented SEO strategies that increased organic visibility across multiple sectors within the group.

Google Ads and Meta advertising campaigns were planned and managed for regional and national audiences, supported by high-converting landing pages built specifically for lead generation. We introduced CRM integrations and enhanced marketing reporting so the group could track performance consistently, and we managed external agencies and freelance specialists to keep delivery efficient at this scale. We also represented the business at UK networking events, developing commercial relationships that supported wider growth.

StudioDG (Studio Digital Group) - large construction site with tower cranes and scaffolding - strategy in delivery

In Practice

Digital strategy delivered across twelve group companies, contributing to a significant increase in annual revenue

Our Results

12
Trading companies transformed
Group-wide
CRM and reporting introduced
Multi-sector
Organic visibility increased
Revenue
Significant annual increase

Outcome

Running a coordinated digital strategy across twelve businesses at once required tight structure and consistent standards; the result was a group-wide digital transformation that materially moved the revenue needle.

Campaign Highlights